You’ve heard it a thousand times before – local seo for small business is the way to go. But do you really know what this means? The fact of the matter is that search engines have changed, and the days of ignoring local search results are long gone. So how can local SEO help your business?
There are three major changes that took place in recent years that made their way into the world of seo for small business. First, the main keyword category that appears at the top of the SERP (Search Engine Results Page) has been divided into two separate verticals, making the overall search engine optimization process more complicated. Next, search engines now send a ‘no-frills’ text message to a user if they forget to add a city, state or country when looking up a contact information like a phone number, email address or web address.
In short, this means that a business listing’s description or title must provide enough information about the company, product or service to pique a web user’s curiosity, which sets off a series of activities that increase the likelihood of that user clicking on the company’s listing and moving forward to the next result page. This is why it’s so important to incorporate a web address, phone number, email address or other form of contact information into your business listing. The next major change is that search engines now send a’spider’ or robot onto the web page of a website. This robot then reads and indexes all the web pages, and from there analyzes all the elements on the page including links and text.
So in effect, a user is moved from the section of the search engines results page where the regular search results appear, into a completely separate area of the website called a landing page. Here, they can further research and find businesses in their local area that match their specific needs. In many cases, this is accomplished by using Facebook marketing to connect with these small businesses. As a social media platform, Facebook now provides a great method for local businesses to promote themselves to their target audience, something that in the past they would not have been able to accomplish.
But another very important aspect of local SEO is the use of digital marketing. Digital marketing refers to all of the various ways that people can be exposed to the small business owner’s website, including social media, online ads, websites, blogs and more. While the main goal of digital marketing is to generate new leads, this type of marketing also has the ability to generate local foot traffic as well. In other words, by adding content to digital marketing sites such as Facebook, users are given the option to share the information they are viewing with friends, coworkers and others who may be searching for a particular business in their area. This type of exposure creates an opportunity to generate more traffic to a business’s website, and ultimately lead to increased sales.
In addition to the above mentioned techniques, there are many others that should be used in addition to creating high quality content and building backlinks throughout the internet. In order to take advantage of these additional strategies, many small businesses are turning to professional map packs. A map pack is essentially a PDF that can be downloaded on the user’s computer and then used to create the appearance of the business’s entire office or storefront online. Many companies offer a variety of different map packs that can be customized to the individual needs of the business. Depending on the type of business that is seeking the boost in sales through the increase in foot traffic generated by their website, a map pack is a very effective way to achieve that goal.